Product design, Wallet loyalty, Web application

A TBS product

06 / 07

All work
  1. Loyalty Pass, the admin workspace on a laptop and the merchant app on a phone
    01Admin workspace and merchant app
  2. A reason to come back.
    02The idea
  3. Loyalty Pass, the merchant app and the admin workspace in perspective
    03Merchant app and admin workspace
  4. Loyalty Pass, the admin workspace in two browser windows
    04The admin workspace
  5. Loyalty Pass, on a phone
    05On the iPhone
  6. Loyalty Pass, the merchant app on a phone beside an illustration of the pass
    06The merchant app beside the pass, an illustration
  7. Loyalty Pass on three phones
    07Three screens on iPhone

Loyalty Pass

A wallet loyalty product that gives customers a reason to return.

Read the storyVisit the website
Loyalty Pass
/ The story

The brief

A digital loyalty product built around the wallet customers already carry. Apple Wallet and Google Wallet passes connect repeat visits with a simpler experience.

  • Product design
  • Wallet loyalty
  • Web application

The approach

The merchant app keeps the counter simple: scan, stamp, reward. Offers, rewards and the card itself are managed from the same phone, while an admin workspace follows the whole network.

Visit the website

Product screens shown with demonstration data, labelled DEMO DATA: the figures are not results. The pass is a product illustration.

Loyalty Pass
/ Inside the product

Inside Loyalty Pass

  1. 01

    A stamp in seconds

    Counter mode scans the customer’s QR, identifies the card and validates the visit in three steps, by camera or pass code.

  2. 02

    Know your regulars

    Every customer with their stamps, their Wallet status and the rewards ready to claim. Search, filter and export to CSV.

  3. 03

    A reason to return

    Write an offer for web card and Wallet customers, test it on your own card, then schedule it for the right moment.

  4. 04

    Rewards on your terms

    Set the threshold and the stock; the reward is redeemed from the scanner once a customer reaches it.

  5. 05

    Your card, always current

    Logo, colours and rewards are edited in one place and installed Wallet cards update automatically. Cashiers get a scanner-only login.

  6. 06

    Every merchant, one clear view

    An admin workspace follows the whole network: activity, retention, Wallet adoption and a 14-day scan trend, with insights that suggest the next action.

To Be Seen
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